MoEngage raises $100M led by Goldman Sachs Alternatives to scale “Merlin” AI and accelerate global growth
MoEngage, a global insights-led customer engagement platform powering digital experiences for brands across 75 countries, has secured a $100 million funding round. The investment was led by Goldman Sachs Alternatives with participation from A91 Partners, reflecting strong investor confidence in MoEngage’s rapid growth and AI-first product roadmap.
This latest round brings MoEngage’s total funding to over $250 million, further strengthening its position as a leading enterprise customer engagement and marketing automation platform.
✅ Key Highlights of the Funding Round
- Funding Amount: $100 million
- Lead Investors: Goldman Sachs Alternatives and A91 Partners
- Total Funding to Date: $250M+
- Global Presence: ~1,350 brands in 75+ countries
- Technology Focus: AI-driven customer engagement through the Merlin AI suite
- Growth Markets: North America, Europe, Middle East, and APAC
Why This Funding is a Big Deal
The $100 million raise comes at a time when enterprises globally are shifting toward AI-powered customer engagement platforms to improve personalization, retention, and ROI. MoEngage’s platform has become a preferred alternative to legacy marketing clouds, especially among large consumer brands and fast-growing digital-first companies.
1. Scaling Merlin AI — MoEngage’s Next-Gen Marketing Intelligence Suite
MoEngage plans to significantly expand its AI capabilities through Merlin, a suite of marketing AI agents that help brands:
- Predict customer behavior
- Automate cross-channel journeys
- Generate personalized messages and offers
- Optimize campaigns without manual effort
- Improve customer lifetime value
With the new funding, MoEngage will build deeper AI workflows, expand predictive capabilities, and improve operational automation — critical for large enterprises managing millions of users.
2. Strengthening Global Expansion
MoEngage has reported strong traction in North America and EMEA, which are now among its fastest-growing markets. The new capital will be used to:
- Expand sales and customer success teams globally
- Improve data centers and localized infrastructure
- Build deeper tech partnerships with cloud, CDP, and Martech companies
- Onboard more enterprise customers in telecom, BFSI, retail, OTT, and travel
3. Rapid Growth and Customer Traction
MoEngage is used by 1,350+ brands worldwide, including:
- Flipkart
- Domino’s
- Deutsche Telekom
- Airtel
- Ola
- Landmark Group
- Ally Financial
- BYJU’S
- Mashreq Bank
The platform reportedly reaches over 1 billion consumers every month, providing insights and automation for highly personalized customer experiences.
What Investors Are Saying
Both Goldman Sachs Alternatives and A91 Partners noted MoEngage’s strong:
- Growth in global enterprise markets
- Focus on AI-first customer engagement
- Solid retention rates
- Scalable business model and unit economics
Goldman Sachs has also been a prior investor, signaling continued confidence in MoEngage’s long-term vision.
Competitive Edge in a Crowded Market
MoEngage competes with Braze, WebEngage, CleverTap, and Adobe Campaign. Its advantage lies in being:
- Insights-led: Deep behavioral analytics
- AI-first: Merlin AI for decisioning, personalization & optimization
- Omnichannel ready: Push, email, SMS, WhatsApp, in-app, web, and more
- Enterprise-grade: Strong privacy, security, and global compliance
As brands demand faster and more accurate personalization, MoEngage’s unified platform approach puts it ahead of many traditional marketing clouds.
Conclusion
MoEngage’s $100 million funding round marks a major milestone not only for the company but also for the broader customer engagement ecosystem. With its AI-driven Merlin suite and deeper global footprint, MoEngage is positioned to lead the next era of marketing automation, personalization, and customer experience.
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